Bewitch me WildFox! by Sara

Another awesome video from our friends at WildFox! This AW10 promo video is called “It’s Witchcraft” is directed by David Hache (other credits info can be found on the WildFox vimeo page). And just in case you were interested, the music is “Somewhere” by Dorion feat. B Rad & Jenny. Their site also includes a pretty fun story behind the fall line.


NJAL’s Organic T-shirt Collection by Sara

NJAL (Not Just A Label) has launched their new organic, fair trade t-shirt collection. The collection is a collaboration with three design labels (Aoi Kotsuhiroi, Patrick Mohr, and Spon Diogo) NJAL choose specifically for their “sustainable sensibilities and eclectic style”. I also thought the video for the collection looked pretty cool! The shirts will be on sale starting Wednesday, 23rd June 2010, and are priced at £55/€65 each!

(via NJAL)

Tom Ford and Lipstick? by Sara
April 26, 2010, 1:07 pm
Filed under: Design Campaign, Fashion, Make-up | Tags: , ,

Yes, that’s right. Tom Ford has come out with his own lipstick collection, ‘Private Blend’ Lip Color, and I have to say, the ad campaign looks pretty hot! I mean sure, why Tom Ford lipstick? But then again, why not? We might not need another designer brand of make-up, but I sure know I will welcome it!

(via trend land)

DW Menswear. by Indie

The menswear at Don’t Walk this year offered some great takes on classic fashion. We really enjoyed this mix of muted pastels and greys to create some stunning formal pieces. Similarly to the styles we have been noting, the detailed blazers (something Sam and I love) looked really sharp. One of the pieces that stood out was a light blue jacket with hatched tweed inner lining – the contrast between the bold colour against the classic tweed created an interesting look.  Another style we noted was higher waisted trousers with turn-ups at the bottom following a 1950s style established last s/s. This trend continued into the casual wear adding to the futuristic clean image of the show. Two-tone shorts looked especially nice, with contrasting prints on each leg worn with white tennis shoes.

A reaction to the bold cuts and solid shapes  was seen with a much appreciated show of street wear, highlighting the current trend of varsity style jackets and graphic print tees topped off with some stylin’ shades. Feather detail baseball caps were a personal favourite of mine. However this was let down with the collections from G-Star and Diesel showing tapered jeans and some uninteresting t-shirts. Although they looked good print shirts have run their course in the past couple of years and they offered nothing groundbreaking for spring. However there was a unique display of torn jumpers and chunky knits, not so good for spring summer but it was nice to see that the models were allowed to keep warm when they weren’t showing off bejewelled underwear!

This was all topped off with an amazing display of Barbour – very fitting for the St Andrews style and to reiterate Elise, it showed us that there is more to this brand than the classic green waxed jacket!

Overall the show presented us with what can only be noted as flawless fashion for both men and women!Well done guys.

(pictures via Sam McCulloh)

(article by Sam and Indie)

WildFox vid by Sara

Wildfox Couture‘s Spring 2010 video shows off their collection’s vibe perfectly. The girls mess around with fake money looking fabulous and edgy yet effortless, what more could we ask for? Also good news: Wildfox is now selling at Urban Outfitters!

(via uo blog)

Behind the scenes at the recent DW photo shoot by Sara

By now you have all probably seen the newest DONT WALK twenty-ten photo shoot, but heres a video DW had done on the day. The shoot, photographed by Kayhan, is inspired by outer space and seems to focus on the cool pairing of silver and white. Not all the shots are ‘out of this world’, but the ones that are really amazing make up for it. For a student run fashion show it is pretty awesome what these guys are able to pull off. The photos are included below just incase you haven’t had a chance to check out their website!

(video by Sara Friend)

FS:X Menswear by Indie

Well I think we’ve all recovered from FS:X on Saturday night and that has given us some time to recollect our thoughts and reflect on the fashion. For St. Andrews a benchmark has definitely been set. We saw a lot of smart clothing kicking off with the SS/10 collection from Jaeger, and this all looked very good contrasted against the rough industrial background. We were a bit disappointed with the lack of heat, but I think the copious amount of alcohol made up for this point. If we were cold whilst fully clothed the models must have been absolutely frozen!

However we were impressed with the professional feel to the show and enjoyed almost all of the clothes presented, despite the lack of coherency amongst some of the collections. But some of the big brands sourced by the team at FS:X made up for this with awesome styles. A particular favourite was the Nicole Fahri menswear which picked up on the key trends of  injections of colour fused with pastels. A particular outfit that caught our eye is the one pictured above – the combination of the soft orange shorts and sky blue shirt are bought to life with the bright green weekend bag. With spring just around the corner, we hope to see a lot more colour in our wardrobes!

We preferred the styles shown in the second half of the show and they seemed particularly fitting to the trends that we have already noticed in St Andrews – but you know we may just be suckers for jackets and suits rather than casual wear. Our personal favourite in this category was the range of tweed style blazers displayed by We Love Pumpkin – picking up on the growing trend of juxtaposing classic masculine styles with a splash of bright colours and even some floral prints. We thought the classic take on tweed with the addition of multicoloured cuffs, collars and pockets worked exceptionally well. The look continued with an addition of striped undershirts that helped accent the trim – there was even a Scottish flare when combined with a kilt (pictured above).

This smart tone was continued with a few classically styled Hilfiger pieces, which is always nice to see. However we feel this collegiate tone was let down with a bit too much Jack Wills, if we wanted to see this we could have popped into their store. This got worse with a collection from Superdry – that was not the sort of fashion we expected from such a prestigious show. But don’t be put off because this was recovered with some edgy but sharp clothing from London by D.S Dunee – and by this point I think everyone was too caught up in the party to care!Well done guys.

(article by Sam & Indie)

(images thanks to: Molly Minton, Ben Goulter, Fraser Cameron & Swithin Lui)