Saintandre.ws

Bread & Butter is Europe’s largest trade fashion show, displaying collections from brands like Barbour, and Boss, to Nike and G-Star. Set amongst over 800,000 sq ft in Berlin’s Templehof Airport this huge show produced huge results drawing in hundreds of thousands of people.

Working as a sales agent for Criminal Damage in the street wear section I noticed a variety of key trends emerging, all following the theme of American Vintage styles. From dirty wash denims in a range of colours, to the already popular checked shirts and jackets and most popularly the varsity jacket – with contrasting sleeves and torso and college style motifs. Some of the preppy styles that we have noticed in St Andrews have now branched into the street wear market, making the familiar college style a very popular one to follow as 2010 moves on. In addition to this, following the trend set by Moncler it seems that quilted jackets are here to stay. This was best seen on the Diesel stand contrasted with worn wash jeans, and pale printed graphic t-shirt.

Amongst the hustle and bustle of the show however it seems that despite the emergence of new trends and adaptations of existing ones, many brands are still holding onto classic pieces, blue denims and pale knits to carry them through to the summer. Unfortunatley due to secretive competition between brands pictures where hard to snap – but I did manage to spot one on the shelves of WH Smiths on the front cover of this months Drapers magazine showing an awesome black and white varsity style jacket by our very own Criminal Damage (not that im bragging!).